Dabur Ashokarishta with the support of Vritti Foundation organized a purpose-driven campaign ‘Sashakta Loktantra Mein Bhaagidaari’ for encouraging women of Uttar Pradesh to vote as 49% of the citizens are women. Few women in the small towns of UP are not even aware of their voting rights. Dabur aims to create awareness of their rights and make them an important part of the society.