Mission ‘Majboot Irado ki Buniyaad’ is a great initiative taken by Dabur Ratanprash in association with Vritti Foundation to identify and encourage individuals, who are willing to serve society and create a difference with their willpower. This on-going initiative celebrated the noble deeds of Mr. Alok Dikshit and Mr. Abhay Singh at the Sheroes Cafe of Lucknow. They have hired Acid Attack Survivors, who face a major challenge in finding jobs.