There are 12 Jyotirlinga’s in India, where lakhs of devotees come to worship and stand in long queues just to seek the blessing on the special occasion of MahaShivratri. Dabur Rheumatil Oil in association with Vritti Foundation conducted a campaign ‘Badhte Kadam’ for this day, where foot massage camps near 11 Jyotirlingas (except Kedarnath which is currently closed) for the devotees, who are tired of standing in queues.